The new unisex apparel label Do Not Iron Print is the latest venture for two Suffolk designers. Wendy and Tim Hodgson, founders of the family run creative agency – WHAT associates, are excited to launch their new collection of ethical and sustainable t-shirts and sweatshirts. Screen-printed in Suffolk using eco-friendly water-based inks, the t-shirts are 100% organic. The embroidered sweatshirts are made from organic cotton and recycled plastic bottles.
The launch collection ‘Personality Type’ starts with an individual typeface. The characters take on the personality of the typeface, and vice versa resulting in bright and colourful unisex designs in a range of sizes from XXS – XL.
“We design without gender in mind. Anyone, of any age can enjoy our colourful threads.”
DNP also believes in giving back; 10% of profits are donated to The Suffolk Wildlife Trust.